What We Do

Alliance Financial Inc (AFI) is a private money lender in Southern California that specializes in funding quick and reliable real estate loans. AFI is a niche lender that funds the types of loans that conventional lenders can't. AFI loans money for a variety of purposes, including; construction, rehab, small commercial, apartment units, acquisition and development, and raw land. AFI is a full service lender, providing investment management, and foreclosure if necessary. AFI's core business has been in operation for over 35 years. AFI's source of funds include private investors, trusts, pension plans, IRA's, and Keoghs. AFI prides itself for its efficiency and quality of service. Our many satisfied customers are our greatest measure of success.

Private money lending refers to loans collateralized by real estate, with the decision to make a loan based primarily upon the protective equity in the property. To a lesser extent, the borrower's credit history is also considered.

Private money loans are needed when a borrower and/or a property fall outside the underwriting guidelines of conventional sources such as banks, life insurance companies, and conduits. Alliance solicits, underwrites, processes and funds these loans with private investor monies.

If you have any questions or comments, please feel free to contact us.

How We Help You

Investors and Advisors
AFI offers investments primarily on short term, interest-only real estate loans.
AFI offers Trust Deed Investments - wherein investors fund a carefully underwritten real estate loan, and AFI offers Mortgage Securities - allowing investors to purchase shares in a mortgage pool managed by AFI, gaining a proportionate interest in the entire Pool's loan portfolio - providing instant diversification and security for their investment.

Borrowers and Brokers
Alliance Financial can provide effective and efficient solutions for your private money needs. AFI can quickly approve and fund Real Estate loans for a wide variety of property types and loan scenarios.

Who We Are

AFI's professional staff consists of an experienced core team; the company owner has been in the industry since 1990 and has extensive experience in both conventional and private money lending, our Broker has been in the industry for 35 years and AFI's staff has a combined 25 years of experience. AFI's staff is committed to providing superior service and constantly strives for perfection. We pride ourselves on being flexible, adapting our internal operations and our product offerings as our market continuously evolves.

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Real Estate Broker, CA Department of Real Estate License #01384016
CA Department of Corporations Securities Permit #3093074
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